Currently shipping solutions at BUX.
Available for remote-friendly roles across Europe.
Fintech
B2C
Design leadership
Product strategy
At BUX, I led the design of our mobile investing platform — from onboarding and deposits to order flows, plan creation, and portfolio tracking. The challenge was to make long-term investing intuitive, trustworthy, and motivating, while working within tight regulatory constraints and a lean team structure.
Fintech
B2C
UX strategy
Mobile design
BUX launched Investment Plans to help users automate long-term wealth building by creating recurring, diversified portfolios — with minimal friction or financial jargon. My focus was on designing a clear, trusted experience that supported both beginners and experienced investors.
B2C
Loyalty program
Mobile design
UX Research
Albert Heijn’s popular loyalty programs, including Koopzegels and Sparen, were traditionally paper-based — high-friction and easily forgotten.I led the transition to digital-first experiences within the AH mobile app, helping customers collect and manage rewards effortlessly while increasing engagement across 2M+ users.
B2C
Loyalty program
Mobile design
UX Research
Mobile Confirmation is an authentication method for customers to confirm their sign in, or confirm a payment from desktop using the mobile banking app.
