Designing clear, intentional products that empower financial confidence.

I’m a senior product designer with 10+ years of experience, currently designing at BUX — a European investment platform acquired by ABN AMRO.

My purpose is to help people take control of their financial well-being. At BUX, I’ve crafted core journeys and systems that help people explore, understand, and grow their investments with confidence — even in a heavily regulated, post-acquisition environment.

I work across the full product lifecycle — from framing problems to validating solutions. I’ve led design solo, collaborating closely with PMs and engineers to ship simple, scalable UX that meets both user needs and business targets.
About

Experience

BUX by ABN AMRO, Lead Product Designer

Fintech, investing, wealth building

2020 – Now

Albert Heijn (Via IceMobile), Lead Product Designer Loyalty

Loyalty & Ecommerce

2018 – 2020

ABN AMRO (Via IceMobile), Product Designer

Banking, fintech

2016 – 2018

IceMobile, Product Designer

Platform, loyalty

2014 – 2020