Designing financial products built for scale and trust

I design clear, well-structured products in regulated environments — focusing on how everything fits together and works in practice.

Currently designing at BUX, previously at Albert Heijn and ABN AMRO.

Selected work

Role: Lead product designer • Team: 1 PM, 4 engineers • Platform: iOS/Android • Timeline: 2020 - now

Investment Plans — Designing long-term investing behaviour at scale

Investment Plans was a multi-year effort to help BUX users move from ad-hoc trading to more consistent, long-term investing.

I worked on this from early exploration through multiple iterations, shaping how recurring investing fits into the product alongside active trading.

Fintech

B2C

UX Strategy

Mobile Design

Contribution

Designed the full plan creation and tracking flows across platforms

Collaborated with legal to simplify compliance within the UX

Defined logic and UI for custom asset selection and contribution setup

Validated flows via prototyping and testing to optimise retention

Impact

Helped accelerate platform adoption, contributing to achieving 1M+ users and influencing long-term retention strategy.

Helped accelerate platform adoption, contributing to achieving 1M+ users and influencing long-term retention strategy.

Role: Lead product designer • Timeline: 2019 - 2020

Launching a Digital Savings Mechanism at Scale

Koopzegels is a physical savings system used in Albert Heijn stores. The challenge was to bring this behaviour into the mobile app without disrupting the shopping flow.I owned the product design for the mobile experience, translating the savings model into a digital interaction and integrating it into the shopping journey.