Albert Heijn — Mobile Loyalty Platform
ABN AMRO — Mobile Banking Infrastructure
Investment Plans was a multi-year effort to help BUX users move from ad-hoc trading to more consistent, long-term investing.
I worked on this from early exploration through multiple iterations, shaping how recurring investing fits into the product alongside active trading.
BUX expanded beyond a single investing product. Without structural change, this leads to fragmentation.
I defined a Wealth layer as the base of the app — aligning the product with how users think about total wealth and creating a structure that supports multiple products.
This model introduced a single entry point, aggregation across products, and a scalable foundation for future expansion.
Savings introduced a second product into an app built around investing. Without structural alignment, this fragments portfolio, cash, and navigation.
I defined how Savings fits into the app — structuring product hierarchy, funding flows, and information needed to support both frontend and backend.
